Good video production starts long before the shoot day. We plan, ask the right questions and build productions that deliver what you actually need.
Most video problems are planning problems.
Without a clear brief, a shoot day easily produces material that has no real use. That's why we spend time making sure the goal, the audience, the channels and the required formats are clear before production starts.
When the plan is in place, filming, editing and delivery all move in the same direction.
Every production requires its own technical set-up. We choose the gear based on what's being shot, the conditions the production takes place in and where the finished material ultimately ends up.
In most productions we use Canon's Cinema Line gear, such as the C80 and R5C cameras, cinema-side drones and other equipment built for moving-image production. When a project calls for a higher format, special optics or heavier technical execution, we rent the necessary gear through FraymFriends.
For lighter, fast-paced shoots or demanding weather, more agile gear comes along, such as the Canon R6 Mark II. At the same time, the crew's equipment and the practical arrangements of the production are planned around the environment, so the work succeeds where it's actually done.
After the shoot, the material moves to editing, where we build the agreed videos and any required versions. A typical turnaround is two to three weeks from the shoot day to a finished first version.
The production includes at least one round of comments, as per the quote. Once the material is ready, we can also support with release, choosing formats and using the material across different channels.
When needed, the production can be extended to 3D graphics, motion graphics and other special post-production through the FraymFriends network. With FraymVault, the raw footage can be stored for later use, so new material can be built from the same production for future campaigns too.
A corporate video, an ad, a product video or a longer content partnership — we'll plan the video production around your goal, your audience and your publishing channel.
