Finn Enterprise

After the generational change the shop wanted a broad marketing campaign, several videos at once rather than separate projects. We were starting the content from a largely blank page, so a large part of the work was planning together with the client. Together we settled what style to aim for, what the renewed Finn Enterprise looks like and what each video needs.

When there are many videos, the difficulty lies in the whole rather than in a single shoot. Every video had to meet the client's needs and wishes, sit on the same visual line and still work as a release of its own. A bigger campaign means a bigger production, one that has to hold together from start to finish.

• After the generational change the brand identity was being renewed, the visual side above all.
• Several videos came under one campaign, each with a job of its own.
• Four shoot days had to come together under one visual line.

A big campaign does not mean a single style. We built each video its own angle according to what it had to say. The brand identity stayed the same across all of them.

• The brand film started from history, heritage and company values, with the message that Finn Enterprise is renewing itself and looking ahead with clear plans.
• The Heym SR30 video was made with a more artistic vision and a cinematic feel.
• The Pilla shooting glasses customer video was built on an interview, in the style of a client reference.
• The Eisele gun case video took a humorous approach.
• The second Pilla video was an energetic general piece on the glasses.

We shot the campaign over four shoot days in the winter and spring of 2026, on Canon cinema gear. The environment changed with what each video needed. The hunting material came from a Finnish forest and the shooting content from ranges, both outdoor and indoor. Every video was planned in advance, with themes and scenes to suit its style. The stills came from the same shoots.

• Five videos: the brand film, Heym SR30, Eisele gun cases and two videos on the Pilla shooting glasses.
• Four shoot days, in forest and on ranges (outdoor and indoor).
• One consistent brand identity throughout, stills for social and YouTube.