Baffin

Canadian winter gear shipped from Ontario to Espoo. Shot in the very conditions it was designed for.

INDUSTRY

Outdoor, Apparel

SERVICES

Photography, Video Production

LOCATION

Finnish Lapland + Northern Norway

SHOOT DATES

February–March 2026

VIDEOTUOTANTO

GEAR IN MOTION, NOT ON A SET.

Baffin, arctic social video

A vertical social video (30–45 s, 9:16) for Reels and TikTok, shot in genuine arctic use along the Nordic Arctic Production Trip.

PROJECT

THE CONDITIONS DO THE SELLING.

Baffin makes outdoor clothing and footwear for demanding cold conditions. The collaboration was a trade: gear for a three-person crew in exchange for thirty-five edited images and one short vertical social video, shot across the whole Nordic Arctic Production Trip.

The product appeared throughout the trip’s content, alongside the camper-van and hotel productions. That gave it genuine visibility across several contexts, in real arctic conditions.

ABOUT THE PRODUCT

Heym on saksalainen tarkkuuskiväärivalmistaja. Finn Enterprise tuo Heymin Suomeen uuden sukupolven maahantuojana.

Production

How the content came together.

No separate product days. The gear had to earn its place in the frame in every time window of a three-week arctic trip.

Challenge

The product has to earn its place in the frame.

01

Apparel content has two ways to fail: it looks like an ad, or the product disappears into the background. The goal was to get Baffin visible without forcing it, while we ran three other productions over a three-week trip.

  • There were no separate product-led shoot days.
  • Everything was shot in the windows between client productions.
  • The conditions didn't wait for the right moment.
Idea

Actually use the gear.

02

The only reliable way to make apparel content look authentic is to actually use the gear. We were in Lapland in February and Norway in March. The gear was functional, not decorative. That authenticity is the product's best argument.

Execution

In natural light, along the route.

03

The product was on show for the whole three-week trip. Images were shot in natural light in arctic conditions at various points along the route, and a vertical social video was produced for Reels and TikTok distribution.

  • 35 edited lifestyle images, product visible in full arctic conditions.
  • One vertical social video (30–45 s, 9:16).
  • Full usage rights to Baffin for all content.

KUVAT KUVAUKSISTA

Gear in genuine use.

Tiimi & kulissien takaa

Roolit & nimet.

PHOTOGRAPHY & VIDEO
VALTTERI NIKKANEN / FRAYMFUL
Behind the scenes

A three-person crew, three weeks in Lapland and Northern Norway, on Canon R5C and R6 II. Gear worn, not used as props, the entire trip.