King Competition

An Amazon product video has to show the benefit fast and convince the buyer from the first seconds. Germany is one of King Competition's most important markets, which made placing the product video in German nature the natural choice.

• The aim was a video that highlights the product's features out on a hunt.
• A comprehensive image set was also needed for marketing use.

The Pineshot's value comes from speed of use and the way it sits flexibly on gear in different places. So we filmed it in the Balingen forest, where the buyer immediately understands how it feels to use and how it fits the whole. The story was kept simple and clear, so the features came across and the video stayed interesting.

We built the shoots so each scene serves two purposes. Movement and use went to the video. The same situations gave the stills and the detail shots. The video was cut straight to the rhythm of e-commerce, with product graphics added to clarify.

• A local model who already had the hunting permits and the firearm.
• A story that brings out the product's benefits naturally.
• Photography across a range of locations.