An Amazon product video has to show the benefit fast and convince the buyer in the first seconds. At the same time we needed a wide image set for the listing and marketing, plus credibility: a real environment and an authentic use case.

The Pineshot's value comes from speed of use and the way it sits flexibly on gear in different places. So we showed it in real terrain, where the buyer immediately understands how it feels to use and how it fits the whole. A local German hunter, Anton, was involved, bringing a natural, international feel to the scenes.

We built the shoots so each scene serves two purposes: movement and use for video, and at the same time stills and detail for photography. The video was cut straight to the rhythm of e-commerce, with product graphics added to clarify.

• Amazon product video, one main version.
• A set of several dozen images, product shots in use and in detail.
• Lifestyle images with the model Anton.