Outdoor content is about feeling. But feeling alone isn’t enough if the product isn’t visible, the use isn’t clear and the whole isn’t consistent. The best outdoor content looks authentic, but is still planned.
What separates a good outdoor production from a mediocre one
- A story about why you’re outdoors and what you’re doing
- The right rhythm, with calm in places and action in others
- The product shows naturally and not forced
- Light and weather are used, not fought against
- Details and materials are taken seriously
In outdoor, small close-ups often do as much as big landscapes.
What to shoot if you want a content bank
- Landscapes and environment, wide and calm
- Use situations and real doing
- Close-ups of hands, details, materials
- Movement, transitions, the route, the pace
- Tidily framed product shots in the environment
- Short talking clips or sound bites, if you want more story
Once these are gathered, you have material for ads, social media, e-commerce and PR use.
One good tip for planning
Decide in advance what the story of the whole day is. It can be a hike, a workday outdoors, a test trip, accommodation or an activity. When the story is clear, shooting is easier and editing is faster.