Many companies make one video and publish it once. Then it sits there. That doesn’t make sense if you have a good team and a shoot day underway.
The idea in content-bank thinking is this. Shoot once, but deliver so that content can be published for weeks or months.
How this is done already in planning
Before the shoot, you agree on:
- What are your most important channels? (website, LinkedIn, Instagram, TikTok, YouTube)
- Do you need a recruitment angle, a sales angle or both?
- Which themes need to be included? (process, people, product, environment)
- What formats are needed? (vertical, horizontal, square)
This directly affects the shot list and how much finished material you get.
An example delivery framework that often works
- A main video, 45–90 seconds
- 3–8 short versions, 10–30 seconds
- 6–20 individual clips that can be published as they are
- 15–40 photos that are chosen according to the use
- Subtitles and title versions for the most important videos
Once this is done, you really have content, not just one post.
Tips for publishing, without it becoming difficult
- Start with a small series, for example two posts a week for two weeks
- Vary the themes so that one post is about people, one about the process and one about the result
- Keep the style consistent, meaning the same tone and the same visual world
- Write the short texts in advance, then publishing is easy
- Re-publishing is fine if the content is good