Unlimited Ammo x King Competition

An fpv drone swarm attacks, the defence happens with a shotgun. The whole campaign was shot in a single day at the Loppi shooting centre.

INDUSTRY

Tactical, Shooting sports

SERVICES

Video Production, Aerial, Photography

LOCATION

Loppi shooting centre, Finland

SHOOT DAY

29 Sept 2025

VIDEO PRODUCTION

ATTACK AND DEFENCE

fpv drone defence, campaign video

The campaign video was built around a realistic threat scenario.

PROJECT

STORY AND PRODUCT IN THE SAME SHOOT

This production combined narrative action, a technical product message and demanding drone work into one tight whole. We built the shoot day around a realistic threat scenario in which an fpv drone swarm attacks and the defence happens with a shotgun. The result had to work as a campaign video while proving the products’ benefit in practice.

Unlimited Ammo wanted content that shows the performance of the UnA Tungsten C UAS cartridge clearly. King Competition’s Pineshot was brought in as part of the gear setup so it appears on the shooter’s kit mid-situation.

ABOUT THE PRODUCT

Unlimited Ammo's C-UAS is a cartridge designed for drone defence. Its performance comes from tungsten, a heavy and very hard metal, used in the shot.

Production

The whole campaign came together in a single day.

We started before sunrise and finished after sunset. An eight-person team captured the whole campaign that same day.

Concept

The arc gave a reason to show the product.

01

The story has a clear arc: the threat is spotted, the attack begins, the defence reacts and the interception succeeds. The structure gave a justified reason to show both motion and detail. The viewer understands the situation instantly. The products sit naturally within the whole.

Execution

The same day gave the scenes and the product shots.

02

The shoot day was planned so that the story scenes and the technical product shots were captured at the same time. Cinema camera gear with anamorphic lenses gave a distinctive, short-film look.

  • A single day produced the campaign video, a technical product video, a YouTube video and the photography.
  • An eight-person production team
Drone & FPV

The backbone of the day.

03

Our own Inspire 2 handled the landscape and general aerials. The Cinelab FPV team's 5-inch drones flew in close and gave the aggressive attack lines. Everything was carried out in a controlled and safe way, with careful planning and clear setups.

  • RED Komodo X + Atlas Orion anamorphic lenses, Canon R5C B-cam.
  • DJI Inspire 2 for aerials, custom Cinelab FPV drones for the attack lines.
  • A wide stills package, around 150 images: action and product/gear detail
UnA Tungsten C, technical

A technical product video on the performance of the UnA Tungsten C UAS cartridge.

PHOTOS FROM THE SHOOT

From action to product detail.

BEHIND THE SCENES OF THE PRODUCTION

Team & behind the scenes

Roles & names.

DIRECTION, SCRIPT, B-CAM & PHOTO EDITING
VALTTERI NIKKANEN / FRAYMFUL
CAMERA & EDITING
KONSTA LÄHDE / FRAYMFUL
ACTOR
KIM LEPPÄNEN
ASSISTANT, YOUTUBE & BTS CAMERA
JOONATAN KNUUTILA / FRAYMFRIENDS
STILLS
VEETI TEPERI
FPV EXECUTION
CINELAB / JUHA REINIKKA & ARTO NUPPONEN

Thanks also to Metsästäjän Erikoisliike Olkkonen Oy, the Cinelab FPV team and Benelli Finland for their cooperation with gear.

Behind the scenes

The behind-the-scenes photos come from an eight-person team's day at the Loppi shooting centre.

Fraymful crew member holding a RED cinema camera with a 32 mm cine lens at Loppi
Fraymful videographer filming Kim Leppänen as he holds up an fpv drone at Loppi
fpv pilot with goggles on his forehead holding the controller at the Loppi shooting centre
Three Fraymful crew filming with a cine camera and a long lens on the range at Loppi
Kim Leppänen holding an FPV drone by a spruce while a Fraymful crew member films at Loppi
Fraymful crew fitting a cine lens on the camera during the shoot at the Loppi shooting centre
A scout crouching with an FPV drone on the ground as the Fraymful crew films at Loppi
FPV team gear laid out on a table at Loppi while two crew in hi-vis vests prepare a flight