Moving between the Balingen forest and the Liechtenstein Alps with the whole production kit and the clothing range, fast work in conditions that don't wait. The Alps don't give the same light twice: mountain weather at altitude changes quickly — fog, flat sun and golden hour can all land in the same shooting window.

Merino outdoor clothing makes sense in the terrain, in motion, in real ground — not in front of a clean backdrop. We didn't need to build those conditions. We were already standing in them. The production was efficient because the brief landed exactly where we already were.

In the Balingen forest: natural light, a forest setting, men's clothing, movement and lifestyle with a hunting-themed mood. In the Liechtenstein Alps: a mountain hiking trail, both portraits and action shots, fast work as the terrain and light shifted.

• A full image set: lifestyle and detail shots.
• Two terrain types: forest and alpine.
• The clothes had to look used on this very trail, not borrowed for the shot.