Real Turmat

Norwegian freeze-dried meals. Seven days of food for a three-person crew, one film in return.

INDUSTRY

Outdoor, Food

SERVICES

Video Production

LOCATION

Finnish Lapland + Northern Norway

SHOOT DATES

February–March 2026

VIDEOTUOTANTO

THE STORY COMES FROM THE MATERIAL.

Real Turmat, brand film

A cinematic brand film showing Real Turmat in genuine use along the Nordic Arctic Production Trip, with voice-over and full sound design.

PROJECT

FOOD IN ITS CONDITIONS.

Real Turmat (Drytech AS, Norway) makes freeze-dried expedition meals for demanding conditions. The collaboration was a trade: seven days of food for a three-person crew in exchange for organic content with no externally given creative brief.

We shot what actually happened. The meals in their context, the conditions they’re made for, those moments on a three-week arctic production trip when food isn’t a side note.

Heym on saksalainen tarkkuuskiväärivalmistaja. Finn Enterprise tuo Heymin Suomeen uuden sukupolven maahantuojana.

Production

How the film was found.

A brand film without a brand brief. The story had to come from the material itself, which means the work happens in the edit.

Challenge

A story without a brief.

01

Organic content without a brief requires building a story from what actually happened, not from a given brief. Finding structure in genuine trip footage, without control over the conditions or the timing. That means the work happens in the edit, not in pre-production.

Idea

We staged nothing.

02

Food content shot in the environment it's made for is always more credible than any staged alternative. We staged nothing. We were in our third week on an arctic production trip and ate Real Turmat because we had to. The film shows that.

Execution

In the edit, over several rounds.

03

The brand films were shot entirely on the Nordic Arctic Production Trip — no staged scenes, the product in the conditions it's made for, in Finnish Lapland and Northern Norway. Post-production involved several edit rounds, voice-over development and full sound design.

  • 2 brand films — cinematic, voice-over, sound design.
  • An image library from the Nordic Arctic trip.

KUVAT KUVAUKSISTA

The arctic route, as stills.

Tiimi & kulissien takaa

Roolit & nimet.

DIRECTION & PHOTOGRAPHY
VALTTERI NIKKANEN / FRAYMFUL
EDITING
VISA NIEMELÄINEN
Behind the scenes

Shot on a three-week Nordic Arctic trip in Finnish Lapland and Northern Norway. No staged scenes. The edit was built from trip footage over several rounds.