A brand film only works if the van earns its place in every shot. Three weeks of real production in real snowstorms, on real locations, the vehicle doing the work it's designed for. Keep that honest and still make it look like a film, not a documentary.

A camper van used in harsh conditions is a better subject than one parked in a car park. Show the tool in action — in the cold, on location, in genuine use — and the brand film makes itself. We built everything around it: the van as a base, every day starting and ending at its door.

The brand film was built around one theme: freedom in arctic conditions, the van being what makes staying out longer possible. Five Reels were planned for specific social uses, covering different sides of camper-van life along the whole route. Photography throughout for campaign and website use.

• 1 brand film (~45–60 s), cinematic.
• 5 short Reels (10–25 s each).
• Full usage rights to Touring Cars for all content.