DMCs and large resorts don’t sell a room. They sell the whole: the arrival, the atmosphere, the activities, the food, the service and that feeling of “this is where I want to be.” That’s why content in this field can’t be just a walk-through of the hotel. It has to be an experience.
What content in this field needs to show
- The arrival and first impression
- Accommodation, but also the atmosphere and details of the space
- Activities, real action and movement
- Dining, a warm feeling, but premium
- Service, people and the encounters
- The environment, location, nature or city
A good resort video is often a combination of calm moments and clear activity clips.
How to get the most out of a single production
Content-bank thinking always works here:
- One main video that tells the whole story
- Several short clips on different themes
- Separate clips of the activities
- Food and restaurant as their own package
- Accommodation as its own package
- Photos for the website and booking channels
This way you also have content for season changes and campaigns.