A budget isn’t just how much a video costs. The budget determines how much time there is to plan, how much gets filmed, how many versions are delivered and how far the content is taken into use.
For us, the budget shows up most clearly in these three packages: FraymStart, FraymCore and Fraymful.
FraymStart, approximately €3,000–6,000
When you want one clear production, fast.
Typical outcome
- One shoot day
- Video and photography together
- A main video and one shorter version
- Light planning and a shot list
Suits
A single campaign, a reference case, a website update, a recruitment clip.
FraymCore, approximately €6,000–14,000
When you want a content bank and real use across several channels.
Typical outcome
- 1–2 shoot days
- A main video and several short versions
- Photos and drone when possible
- Subtitles or light graphics as needed
- Light publishing support, i.e. what gets published and in what order
Suits
B2B sales and marketing, ongoing social content, industrial and outdoor brands, resorts.
Fraymful, approximately €14,000–60,000 and up
When you want a larger whole, several locations and a broader production.
Typical outcome
- Several shoot days
- Extensive planning and coordination
- Multiple edits, versions and a broad content bank
- A bigger team depending on the project
- Publishing support and a clear plan for use
Suits
Launches, international productions, large resort packages, demanding campaigns.
Where the money usually goes, in practice
- Planning and production preparation
- Shoot days and team size
- Lighting and controlled execution
- Post-production, editing, colour grading, versions
- Channel versions and subtitles
- Publishing support, if included
A good rule of thumb is this: if you want content to last a long time, choose a model that includes channel versions and a content bank. Then one production keeps working for longer.