Allas Pool

Three photo productions over two years — from wellness to winter ice swimming and sauna evenings — into one coherent library.

INDUSTRY

Wellness

SERVICES

Photography

LOCATION

Helsinki, Allas Pool

SHOOTS

2022 and 2024, three shoots

PROJECT

SAME FEEL, CHANGING CONTENT.

Allas Pool is a sea-pool wellness destination in the heart of Helsinki. The collaboration grew project by project: the first shoot in 2022 covered wellness content, and once the images worked in marketing, we returned for two more shoots in 2024.

Three shoots built one coherent image library covering both the calm wellness moments and the more energetic pool and sauna scene. The material was designed to work on the website, social, newsletters and campaigns.

Heym on saksalainen tarkkuuskiväärivalmistaja. Finn Enterprise tuo Heymin Suomeen uuden sukupolven maahantuojana.

Production

Three shoots, one library.

Three shoots, three different moods, one visual line. How Allas Pool's image library was built layer by layer.

Wellness

Wellness and yoga, 2022.

01

The first shoot focused on the wellness side and the mood of a yoga class: calm, presence, doing things together. Around 50 finished images that worked as core marketing material and channel content.

Ice swimming

Ice swimming and sauna, winter 2024.

02

The second shoot was done in a winter setting. At its core, the icy sea pool and the warm pool, with a contrast that reads strongly in the images, plus sauna. With seven models we captured a comprehensive set in a short time — over 100 images.

Sauna

Sauna and Allas Live, autumn 2024.

03

The third shoot focused on the sauna experience and the evening mood around Allas Live: relaxed, social, finished. A tighter, concept-led set of around 20 images.

  • An active, living environment — light production setup, natural direction.
  • Light lighting gear as needed, the look controlled even in changing light.

The shoots with Fraymful went well and we got exactly the kind of images we hoped for. We'll order images from them for future needs too.

Allas Pool Emilia Alatalo, Operations Director

KUVAT KUVAUKSISTA

From wellness to sauna, as stills.

Tiimi & kulissien takaa

Roolit & nimet.

PHOTOGRAPHY
VALTTERI NIKKANEN / FRAYMFUL
Behind the scenes

A light production setup in a living environment, across three separate shoots over two years. Direction kept natural so the images stayed authentic.