Challenge

The drone and the car had to hit the same moment.

Drone work at speed demanded precise coordination between the pilot and the camera operator, because the drone's speed, the camera angle and the car's position all have to land at the same instant. One flies, the other operates the camera.

Idea

A car standing still does not tell the whole story.

Detail shots taken at rest matter, but the car only fully opens up at speed. A drone is the only way to frame it properly in motion. We built the four hours around both, the car at rest and the car in motion.

Execution

Detail and motion separately.

We split the shoot into stationary detail work and dynamic motion sequences. In the stills we focused on the car's design, its surfaces, edges and the light on the body. Video and drone took care of the movement. We shot driving footage low alongside the car and chase sequences at speed, with a DJI Inspire 2 in a two-operator setup.