DMC productions make the accommodation, dining, activities, environment and people visible. The goal isn't just to show the place, but why it's worth coming and what you get to experience there.
In this field, visual content is the product. Before a guest books, they experience the destination through what they see.
DMC stands for Destination Management Company: hotels, restaurants, accommodation services and activity operators that make a destination work for guests and visitors.
We specialise in producing content for hospitality and travel businesses across Europe. Right now we focus on hotel clients, with restaurants and activity operators coming on board as our production network expands.
A large share of our DMC productions happen as part of European or domestic Finnish production trips. We plan routes through several destinations and countries, stopping at DMC clients along the way. This makes logistics more efficient and keeps costs more reasonable for clients who would otherwise have to fly a crew in separately.
We've shot hotels and travel destinations in Stockholm, Germany, Denmark and Liechtenstein. The productions have covered whole visual packages: interior and exterior shots, atmosphere videos, drone where permitted, and delivery versions suited to international marketing.
For international hospitality and travel brands that need Nordic content, and for Nordic operators that need European locations, we act as a point of contact in both directions.
Productions can be built around a destination, an experience or a specific audience. Before the shoot, we work out who the material is for, what it needs to achieve and what kind of decision it needs to support.
Every destination is different. A five-star hotel, a mountain lodge, an activity service and an experience trip have different strengths, audiences and purposes. That's why we plan the production around the client's goals, not around a ready-made formula.
When the strategy is clear, a shoot day yields material that serves sales, marketing, the website, social and international communications.
Hotels, resorts, boutique accommodation, restaurants and experience services across Europe. International hospitality brands that need Nordic production, and Nordic operators that need European content.
Hotel, resort or restaurant — we'll plan a production that sells the experience and works across every booking and marketing channel.
