Kim Leppänen – Youtube

The same range we shot in September. We returned to Loppi in December to finish Kim's YouTube series.

INDUSTRY

Personal brand, Shooting sports

SERVICES

Video Production, Photography

LOCATION

Loppi shooting centre, Finland

SHOOT DAYS

29 Sept 2025 + 14 Dec 2025

VIDEOTUOTANTO

FOUR VIDEOS, TWO DAYS.

Kim Leppänen, vlog teaser

A teaser for Kim's YouTube channel, shot at the Loppi shooting centre.

PROJECT

A CHANNEL THAT SHOWS WHOSE IT IS.

Kim Leppänen is a co-founder of King Competition. His personal YouTube channel is built around practical shotgun shooting and real drone-defence methods — the same world as King Competition’s product range.

We produced four YouTube videos across two shoot days in Loppi. The first was captured during the King Competition x Olkkonen FPV production day in September; the second was a dedicated day in December built specifically for Kim’s channel. Three videos on Benelli firearms and their tactical use.

Heym on saksalainen tarkkuuskiväärivalmistaja. Finn Enterprise tuo Heymin Suomeen uuden sukupolven maahantuojana.

Production

Two days, one voice.

Two shoot days in Loppi: the first alongside a campaign production, the second a dedicated day. How four videos found a consistent tone.

Background

A parallel task, its own mark.

01

The first video was shot during the King Competition x Olkkonen FPV production in September. A full campaign production was already running, and the Kim video was a parallel task. It had to look independent and considered, not like leftovers from the main day.

Idea

Show the person doing what they actually do.

02

The best personal-brand content shows the person doing what they actually do. Kim was already in Loppi, already shooting, already on the range. We captured that. Instructional shooting content works when the person on camera knows what they're talking about without having to perform it. Kim does. We built the production around presenting that clearly.

Execution

A dedicated day, three concepts.

03

One dedicated shoot day in Loppi in December. Three planned video concepts, each scripted and paced in advance, each working as a standalone piece. A stills photographer present all day.

  • 3 YouTube videos: Benelli firearms and drone defence.
  • 1 personal-brand video from the September production day.
  • Stills photography from the shoot.

KUVAT KUVAUKSISTA

Radalta, sellaisena kuin se on.

Tiimi & kulissien takaa

Roolit & nimet.

DIRECTION & VIDEO
VALTTERI NIKKANEN / FRAYMFUL
STILLS PHOTOGRAPHY
HIRED DAY PHOTOGRAPHER
Behind the scenes

Two shoot days at the Loppi shooting centre — the first during a campaign production, the second a dedicated day in December. A stills photographer along on the second day.