Kim Leppänen – Youtube

We shot a four-video YouTube series for a world champion shotgun shooter, and it drew over a million views.

INDUSTRY

Personal brand, Shooting sports

SERVICES

Video Production, Photography

LOCATION

Loppi shooting centre, Finland

SHOOT DAYS

September and December 2025

VIDEO PRODUCTION

FOUR VIDEOS FROM TWO SHOOT DAYS

Shotgun World Champion VS FPV-drones

Video 1

Shotgun World Champion VS Drone Swarm

Video 2

Shotgun VS FPV-drones Night Vision

Video 3

Shotgun World Champion VS FPV-drones with thermal cameras

Video 4

PROJECT

A CHANNEL THAT SHOWS WHOSE IT IS.

Kim Leppänen’s personal YouTube channel is built around practical shotgun shooting and drone-defence methods.

We produced four YouTube videos across two separate shoot days. The first was shot in September during the King Competition x Olkkonen fpv-defence campaign production. The project did well, so the series got its own shoot day in December, built entirely around the needs of Kim’s channel. That day produced three videos on defending against fpv drones with a shotgun in varying conditions.

Kim Leppänen is a Finnish practical shotgun shooter and a founding member of King Competition. Winner of the Manual division at the 2015 IPSC Shotgun World Championship, and part of the Finnish national team that took gold the same year.

Production

A second day followed the first video's success.

The first video was shot in September at Loppi, alongside a campaign production. The other three were made in December on a dedicated shoot day at the same range.

Background

The video was shot alongside another production.

01

The first video was shot in September during the King Competition x Olkkonen fpv production. Kim's YouTube video was a parallel shoot inside a full campaign production that was already running. It had to bring out hands-on experience of shooting drones in an engaging way alongside the rest of the production.

Idea

Show the person doing what they actually do.

02

Good personal-brand content shows a person at ease in the activity they are best at. The YouTube production combined an entertaining, genuinely interesting subject with an expert on camera, and that is where the recipe for its success started.

  • A timely subject, technical understanding and real expertise in the same video
Execution

Viewer requests shaped three new videos.

03

After the first video went out we set about extending the series with three new concepts. December brought a dedicated shoot day in Loppi. Three video concepts were scripted and paced in advance from what viewers had asked for. A stills photographer was there all day.

  • 1 personal-brand video from the September production day.
  • 3 YouTube videos on a multi-drone attack, night vision and thermal imaging.
  • Stills photography from the shoot.

PHOTOS FROM THE SHOOT

From the range, as it is.

Team & behind the scenes

Roles & names.

DIRECTION & PRODUCTION
VALTTERI NIKKANEN / FRAYMFUL
CAMERA & EDITING (winter)
KONSTA LÄHDE / FRAYMFUL
Camera & editing (autumn)
Joonatan Knuutila / Fraymfriends
Stills
Veeti Teperi
FPV flying
Cinelab team
On camera
Kim Leppänen

Special thanks: Teuvo Louhisola Oy

Behind the scenes

Two shoot days at the Loppi shooting centre, the first during a campaign production and the second a dedicated day in December. A stills photographer shot alongside the productions.

Kim Leppänen picking up gear at a camo-netted vehicle while a Fraymful videographer films at Loppi
Fraymful crew fitting a cine lens on the camera during the shoot at the Loppi shooting centre
Kim Leppänen with two crew members, one holding an FPV drone, at the Loppi shooting centre
Kim Leppänen and the Fraymful director looking at a phone inside the range building at Loppi
Fraymful crew setting up lights and camera gear on the table in the range cabin at Loppi
Fraymful crew filming Kim Leppänen from a tripod on the snowy range at Loppi
Kim Leppänen laughing with a Fraymful crew member on the snowy range at Loppi
Fraymful videographer filming Kim Leppänen with a night-vision device on his helmet at Loppi